Lesson Plan for Senior Secondary 2 - Marketing - Marketing Of Mineral Products Iii

### Lesson Plan: Marketing of Mineral Products III **Grade Level:** Senior Secondary 2 **Subject:** Marketing **Duration:** 90 minutes **Topic:** Marketing of Mineral Products III --- #### Objectives: By the end of this lesson, students will be able to: 1. Understand the unique challenges and strategies involved in marketing mineral products. 2. Analyze market trends and consumer needs in the mineral industry. 3. Develop a basic marketing plan for a given mineral product. 4. Discuss the role of international trade and regulations in the marketing of mineral products. --- #### Materials Needed: - Whiteboard and markers - Projector and computer - Internet access - Notebooks and pens - Case studies/handouts on mineral products (e.g., gold, diamonds, copper) - Flip chart or large poster paper - Market analysis software/tools (optional) --- #### Lesson Outline: 1. **Introduction (10 minutes)** - Brief recap of the previous lessons on mineral products. - Today's focus: deeper marketing strategies and planning. 2. **Lecture: Unique Challenges in Marketing Mineral Products (20 minutes)** - Discussion on the intrinsic value of minerals and how that affects marketing. - High capital investment and long lead times. - Regulatory requirements and international trade issues. - Use real-life examples (like De Beers for diamonds, Glencore for metals). 3. **Activity: Market Analysis (15 minutes)** - Divide students into small groups. - Provide case studies of different mineral products. - Each group identifies key market trends and consumer needs. 4. **Group Presentation (20 minutes)** - Each group presents their findings. - Discuss as a class the importance of understanding market trends. 5. **Developing a Marketing Plan (20 minutes)** - Teach the key components of a marketing plan: - Market research - Target audience - Marketing objectives - Strategies and tactics - Budget and financial planning - Evaluation metrics - Use a template to outline a basic marketing plan for a specific mineral product (e.g., gold). 6. **Class Activity: Role-Play (10 minutes)** - Select a few groups to role-play a marketing pitch for their mineral product. - The rest of the class acts as potential investors or clients. 7. **Discussion: International Trade and Regulations (10 minutes)** - Overview of global trade in mineral products. - Key regulations and their impact on marketing efforts. - Brief look at major trading blocs and regions (e.g., NAFTA, EU, ASEAN). 8. **Q&A and Review (5 minutes)** - Open the floor to any questions. - Summarize the key points from the lesson. --- #### Assessment: - Group presentations on market analysis and marketing plan. - Participation in role-play and class discussion. - Short written quiz at the beginning of the next class to assess understanding of key concepts. #### Homework/Extended Learning: - Assign students to research a specific mineral product of their choice and write a one-page report outlining a potential marketing strategy. - Encourage students to follow up on current news related to international trade and regulations affecting mineral products. --- **Note:** Adapt the lesson based on the students' understanding and response to each segment. Consider inviting a guest speaker from the mineral industry for real-world insights, if possible.