### Lesson Plan: Marketing of Mineral Products III
**Grade Level:** Senior Secondary 2
**Subject:** Marketing
**Duration:** 90 minutes
**Topic:** Marketing of Mineral Products III
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#### Objectives:
By the end of this lesson, students will be able to:
1. Understand the unique challenges and strategies involved in marketing mineral products.
2. Analyze market trends and consumer needs in the mineral industry.
3. Develop a basic marketing plan for a given mineral product.
4. Discuss the role of international trade and regulations in the marketing of mineral products.
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#### Materials Needed:
- Whiteboard and markers
- Projector and computer
- Internet access
- Notebooks and pens
- Case studies/handouts on mineral products (e.g., gold, diamonds, copper)
- Flip chart or large poster paper
- Market analysis software/tools (optional)
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#### Lesson Outline:
1. **Introduction (10 minutes)**
- Brief recap of the previous lessons on mineral products.
- Today's focus: deeper marketing strategies and planning.
2. **Lecture: Unique Challenges in Marketing Mineral Products (20 minutes)**
- Discussion on the intrinsic value of minerals and how that affects marketing.
- High capital investment and long lead times.
- Regulatory requirements and international trade issues.
- Use real-life examples (like De Beers for diamonds, Glencore for metals).
3. **Activity: Market Analysis (15 minutes)**
- Divide students into small groups.
- Provide case studies of different mineral products.
- Each group identifies key market trends and consumer needs.
4. **Group Presentation (20 minutes)**
- Each group presents their findings.
- Discuss as a class the importance of understanding market trends.
5. **Developing a Marketing Plan (20 minutes)**
- Teach the key components of a marketing plan:
- Market research
- Target audience
- Marketing objectives
- Strategies and tactics
- Budget and financial planning
- Evaluation metrics
- Use a template to outline a basic marketing plan for a specific mineral product (e.g., gold).
6. **Class Activity: Role-Play (10 minutes)**
- Select a few groups to role-play a marketing pitch for their mineral product.
- The rest of the class acts as potential investors or clients.
7. **Discussion: International Trade and Regulations (10 minutes)**
- Overview of global trade in mineral products.
- Key regulations and their impact on marketing efforts.
- Brief look at major trading blocs and regions (e.g., NAFTA, EU, ASEAN).
8. **Q&A and Review (5 minutes)**
- Open the floor to any questions.
- Summarize the key points from the lesson.
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#### Assessment:
- Group presentations on market analysis and marketing plan.
- Participation in role-play and class discussion.
- Short written quiz at the beginning of the next class to assess understanding of key concepts.
#### Homework/Extended Learning:
- Assign students to research a specific mineral product of their choice and write a one-page report outlining a potential marketing strategy.
- Encourage students to follow up on current news related to international trade and regulations affecting mineral products.
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**Note:** Adapt the lesson based on the students' understanding and response to each segment. Consider inviting a guest speaker from the mineral industry for real-world insights, if possible.